In the past few weeks, I've seen less ads in my social media feed. It's wonderful.
Last month, I watched more text-heavy videos coupled by hyped up music than I am comfortable with. I will give these companies credit, they would grab my attention and keep it, but is that a good use of my time?
My time, as well as my followers time, is valuable.
Facebook, Instagram, Twitter and Pinterest think it is, too. They've changed their algorithms to reflect that fact. As a business, how do I respond to these changes in the algorithm? What do they favor, and how do I increase the organic reach of my posts?
Here are seven ways to increase organic reach efficiently and confidently.